Turn Instagram DMs into customers
automatically.

• Thousands of comments, zero replies

  A viral Reel pulls 8,000 comments. Even if you reply to 100, the other 7,900 are leads you will never recover.

• Slow replies kill your reach

  Instagram's algorithm rewards engagement velocity. Replying 6 hours later is the same as not replying — your post is already buried.

• Email is dead. DMs are open.

  Email gets a 1–3% open rate. Instagram DMs get 85–95%. But you can't manually use that channel at scale.

• Manual replies do not scale

  Writing the same "yes, here's the link" DM 600 times a week is a recipe for burnout — and copy-paste replies feel obvious to your followers.

• Tools built for the US, not India

  ManyChat costs ₹4,000+ a month, bills in USD, has no Hinglish, no GST invoice, and an onboarding designed for someone with a Stripe account.

• No visibility into what is working

  Which Reel actually drove sales? Which automation converts best? Most tools show DM counts, not money — so you optimize blindly.

• AI superpowers

  AI Smart DM Replies

  Context-aware conversations in Hinglish + English

  Powered by Claude, GrowDM understands intent, sentiment, and language — so your DMs feel human, not robotic. The only Instagram automation tool with production-ready Hinglish AI.

  • Reads the comment, post caption, and conversation history
  • Hindi-English mixed (Hinglish) responses out of the box
  • Falls back to your script when uncertain — never goes off-brand
  • Sentiment-aware: handles complaints, FOMO, buying intent differently
• Core automation

  Comment-to-DM Automation

  Turn every comment into a paying customer

  When someone comments your trigger word on a Reel, post, or carousel, GrowDM auto-sends a DM with your link, lead magnet, or offer — within seconds. The proven pattern that took LinkPlease to 30M+ DMs.

  • Multiple keywords per automation, with include / exclude logic
  • Per-post or universal triggers
  • Multi-step DM sequences with delays
  • Variables: {username}, {comment}, {post_link}, {first_name}
• Core automation

  Smart Keyword Triggers

  Match the right people, ignore the spam

  Fuzzy matching, partial-match detection, and exclude lists make sure only genuine intent triggers your DM — no false positives, no wasted DM cap.

  • Case-insensitive, partial-word, exact-phrase modes
  • Negative keywords (exclude "spam", "scam", etc.)
  • Per-language matching for Hindi script and roman
• Core automation

  Story Reply Automation

  Capture the warmest leads on Instagram

  Auto-respond to story replies and reactions. Story repliers convert 3–5x higher than feed comments — GrowDM puts that funnel on autopilot.

  • Reply to text, emoji, and reactions separately
  • Personalize by reaction type (😍 vs 🤔 vs 🔥)
  • Bridge stories to your sales DM with link delivery
• Growth & leads

  Lead Collection Flows

  Capture email + phone inside the DM

  Build conversational forms inside Instagram DMs that ask for email, phone, or qualifier questions — then sync to your CRM, Google Sheets, or email tool.

  • Branching question flows with skip logic
  • Validation for email + Indian phone formats
  • Auto-export to Google Sheets, Notion, HubSpot, Zapier
• Analytics & ops

  Conversion Analytics

  See exactly what is working

  DM-level metrics: sent, delivered, opened, clicked, converted. Per-automation and per-post funnels. Beats the basic counters every competitor ships.

  • Funnel view: comment → DM → click → lead → sale
  • Top-performing automations leaderboard
  • CSV export, API access, daily email digest

• Free

  For creators trying things out

  ₹0/ month

  Start free

  • Instagram accounts1 account
  • DMs / month500 DMs / mo
  • Automations2 automations

  • Comment-to-DM automation
  • Basic analytics dashboard
  • Community support
  • Story automation
  • DM auto-reply
  • AI Smart Replies
  • Lead collection
  • A/B testing
  • White-label / agency

• Starter

  For solo creators and coaches scaling DMs

  ₹499/ month

  Start free trial

  • Instagram accounts1 account
  • DMs / month5,000 DMs / mo
  • Automations10 automations

  • Comment-to-DM automation
  • Story automation
  • DM auto-reply
  • Basic lead collection
  • Standard analytics
  • Email support
  • AI Smart Replies
  • A/B testing
  • White-label
• Most popular

  Pro

  For serious creators and growing brands

  ₹1,499/ month

  Start 7-day Pro trial

  • Instagram accounts3 accounts
  • DMs / month25,000 DMs / mo
  • AutomationsUnlimited

  • Everything in Starter
  • AI Smart Replies (Hinglish)
  • Advanced lead collection + CRM sync
  • Advanced analytics + funnels
  • A/B testing
  • Priority support
  • AI intent detection
  • Custom variables in templates
  • White-label

• Agency

  For agencies and creator collectives

  ₹4,999/ month

  Talk to sales

  • Instagram accounts10 accounts
  • DMs / monthUnlimited DMs
  • AutomationsUnlimited

  • Everything in Pro
  • White-label dashboard
  • Advanced CRM + API export
  • Dedicated account manager
  • Custom AI prompt fine-tuning
  • Multi-seat collaboration
  • SLA + 99.9% uptime
  • GST invoicing & POs
  • Onboarding & migration help

All prices in INR · GST extra · INR billing via Razorpay (UPI / cards / netbanking) · USD via Stripe for international users