We build for the 2 billion people on Instagram.
Founded by Kapil Dhawan in 2026. We are obsessed with one question: what does an Instagram-first business actually need to win?
Instagram is no longer a vanity channel — it is the GTM. Two billion people open it every month. A single Reel can drive a coaching launch, a D2C stockout, or a creator's whole month of revenue. But the existing tools to turn that attention into pipeline were built for a different audience: large agencies with enterprise budgets.
We started GrowDM because every creator we know hits the same wall — the wall of "I have 4,000 comments and no time." LinkPlease proved the model works: 30M+ DMs sent, 5M+ followers gained for users. We respect what they built. We are building the AI-native version of it, priced for independent creators.
Our north star is simple: every creator, in every market, should have an enterprise-grade tool at an independent-creator price.
Local-first, everywhere
Pricing, billing, AI language, support hours — we design for how creators actually work in each market, not a one-size-fits-all default. It started with deep India support (UPI, GST, Hinglish AI); every market gets the same care.
Build on the official rails
GrowDM runs entirely on Instagram's official business integration. No scraping, no shadow logins, no policy gymnastics. Boring infrastructure is the only kind that ships at scale.
AI that earns its keep
Every AI feature ships when it works in production — not when it demos well. If it does not measurably improve a creator's outcome, we cut it.
Charge fair, stay lean
₹299 was a deliberate decision. We will not move it up just because we can. Software pricing should reflect value, not desperation for margin.
Want to be a part of how this gets built?
We are hiring across engineering, design, and creator partnerships.
Stop replying. Start growing.
Connect your Instagram in 60 seconds. Ship your first DM automation in under five minutes. The next viral Reel will fund itself.
No credit card · UPI accepted · GST invoices · Cancel anytime