For e-commerce

Reels → DMs → Checkout

Drive Reel viewers straight to checkout with a comment trigger. The lowest-friction Instagram funnel in the industry.

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Without GrowDM

Instagram Shop friction kills conversion
Comments asking "price?" get buried
No way to retarget Reel commenters

With GrowDM

PRICE / BUY trigger → instant product DM with link
Lead capture for COD followers, sync to Shopify
Re-target every commenter with a 24-hr follow-up DM

A template you can ship today

Trigger keyword

PRICE

Hi {first_name}! ✨ Yeh saree ka link aur pricing yahaan hai 👇 {link} COD available, free shipping pan-India. Size doubt? Just reply.

Use this template

Instagram DM automation for e-commerce — FAQs

How does Instagram DM automation drive e-commerce sales?

A PRICE or BUY comment on a Reel triggers an instant DM with the product link and pricing, so viewers go straight to checkout — the lowest-friction Instagram funnel for D2C brands.

Can GrowDM capture leads for cash-on-delivery orders?

Yes. GrowDM captures follower details for COD and can sync leads to Shopify, and it can re-target every commenter with a 24-hour follow-up DM.

Does it work for stores selling pan-India with COD?

Absolutely. You write the reply templates in your own language, so you can confirm size, pricing, shipping, and COD availability automatically.

Pricing

Honest pricing. Up to 10x cheaper than the rest.

Start free. Upgrade when you start making money from DMs. Yearly saves you 25%.

Starter
For solo creators and coaches scaling DMs
₹224/ month
Billed ₹2,691 / year
Start 7-day free trial
- Instagram accounts1 account
- DMs / monthUnlimited
- AutomationsUnlimited
- Comment-to-DM automation
- Story reply automation
- DM auto-reply
- Bio Link page + per-link analytics
- Ask Follow + Retrigger
- Lead collection + CSV export
- Conversion analytics
- Email support
- AI Smart Replies
- A/B testing
- Email, WhatsApp & Admin support
Most popular
Pro
For serious creators and growing brands
₹374/ month
Billed ₹4,491 / year
Start 7-day Pro trial
- Instagram accounts5 accounts
- DMs / monthUnlimited
- AutomationsUnlimited
- Everything in Starter
- Up to 5 Instagram accounts
- Bio Link page + per-link analytics
- AI Smart Replies (30+ languages)
- AI intent detection
- Advanced analytics + funnels
- A/B testing
- Custom variables in templates
- Email, WhatsApp & Admin support

7-day free trial
Cancel anytime
Meta-compliant by design
Real humans on support

Prices in INR · GST invoices for India · Billing via Razorpay (UPI / cards / netbanking) · International cards accepted via Razorpay

30-day money-back guarantee

Stop replying. Start growing.

Connect your Instagram in 60 seconds. Ship your first DM automation in under five minutes. The next viral Reel will fund itself.

Get started for free

No credit card · UPI accepted · GST invoices · Cancel anytime