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For beauty & skincare

Turn "which shade?" comments into checkout

Shade-match and ingredient questions are pre-purchase intent — GrowDM answers instantly with the right link instead of losing the sale to hesitation.

Without GrowDM

  • Shade-match and ingredient questions pile up under every post
  • Personalized routine recommendations take forever to type out by hand
  • Restock replies still get typed out to each customer by hand

With GrowDM

  • SHADE trigger → shade-finder link, sent instantly
  • ROUTINE trigger → a personalized routine guide, automatically
  • RESTOCK trigger → instant confirmation, no manual replies needed

A template you can ship today

Trigger keyword
SHADE
Hi {first_name}! 💄 Find your exact shade match here 👇 {link} Want a full routine recommendation too? Just reply "ROUTINE" and tell me your skin type.
Use this template

Instagram DM automation for beauty & skincare — FAQs

How does Instagram DM automation help beauty and skincare brands?

A SHADE trigger sends a shade-finder link instantly, and a ROUTINE trigger sends a personalized routine guide — turning pre-purchase questions like "which shade?" into a sale instead of a missed comment.

Can customers ask about restocks and get an instant reply?

Yes — a RESTOCK trigger replies instantly to confirm interest, no manual typing needed each time someone comments.

Does it work for ingredient or skin-type questions?

Yes — you write the reply templates yourself, so ingredient explanations and skin-type-specific routine recommendations sound like your brand, not a generic bot.

Honest pricing. Up to 10x cheaper
than the rest.

Start free. Upgrade when you start making money from DMs. Yearly saves you 25%. Compare with ManyChat →

  • Starter

    For solo creators and coaches scaling DMs

    ₹224/ month
    Billed ₹2,691 / year
    Start 7-day free trial
    • Instagram accounts1 account
    • DMs / monthUnlimited
    • AutomationsUnlimited
    • Ask Follow + Retrigger
    • Bio Link page
    • Email Support
    • WhatsApp Support
    • Admin Support
  • Most popular

    Pro

    For serious creators and growing brands

    ₹374/ month
    Billed ₹4,491 / year
    Start 7-day Pro trial
    • Instagram accounts5 accounts
    • DMs / monthUnlimited
    • AutomationsUnlimited
    • Ask Follow + Retrigger
    • Bio Link page
    • Email Support
    • WhatsApp Support
    • Admin Support
  • 7-day free trial
  • Cancel anytime
  • Meta-compliant by design
  • Real humans on support

Prices in INR · GST invoices for India · Billing via Razorpay — UPI AutoPay, Visa, Mastercard, RuPay & netbanking

Stop replying. Start growing.

Connect your Instagram in 60 seconds. Ship your first DM automation in under five minutes. The next viral Reel will fund itself.

GST Invoice · No credit card · UPI accepted · Cancel anytime